CRM = Customer Relationship Management
A CRM system allows you to store and manage data whether it be customers, prospects, suppliers or leads. With your CRM system configured correctly it will allow you to view accurate data analysis about a customers history with your company and ensure you have visibility of your sales pipeline and activities throughout your organisation. It will improve business relationships and help with customer retention. Sales and marketing processes can be streamlined and accurately reported on via a dynamic dashboard showing intelligent information. Social media channels can be integrated into CRM facilitating better communication throughout your organisation and can do so much more.
There are literally thousands to choose from which include options such as on subscription or purchase, cloud based solutions or on premise. This can make selecting the right CRM for your organisation a bit of a headache – but that’s where we come into this discussion…we can help you choose a CRM that is right for your companies needs now and prove bullet proof for the future.